{"id":25044,"date":"2017-05-26T13:17:25","date_gmt":"2017-05-26T11:17:25","guid":{"rendered":"http:\/\/leina.org\/wp\/?p=25044"},"modified":"2017-05-26T13:17:25","modified_gmt":"2017-05-26T11:17:25","slug":"el-mercat-turistic-i-el-vendrell","status":"publish","type":"post","link":"https:\/\/leina.org\/wp\/2017\/05\/el-mercat-turistic-i-el-vendrell\/","title":{"rendered":"El mercat tur\u00edstic i El Vendrell"},"content":{"rendered":"<p><strong>Mercat tur\u00edstic i m\u00e0rqueting en l\u00ednia<\/strong> han estat les tem\u00e0tiques que s&#8217;han seguit els dies 23, 24 i 25 de maig dins del programa \u00abPlatges i rutes 365 dies\u00bb.<\/p>\n<p>El <strong>mercat tur\u00edstic<\/strong> ha consistit a fer un rep\u00e0s per la promoci\u00f3 tur\u00edstica que s&#8217;ha editat al Vendrell i que actualment s&#8217;est\u00e0 duent a terma al nostre municipi. En aquest sentit, Jordi Tresserres ha presentat de manera pr\u00e0ctica a l&#8217;alumnat en qu\u00e8 consisteix un dossier de premsa i quines utilitats t\u00e9. A m\u00e9s, ha buscat exemples de promoci\u00f3 tur\u00edstica, cultural, gastron\u00f2mica i musical, com ara: escapades culturals, visites enotur\u00edstiques, rutes muse\u00edstiques, passejades per l&#8217;arquitectura hist\u00f2rica i patrimonial vendrellenca.<\/p>\n<div id=\"attachment_25041\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25041\" class=\"wp-image-25041 size-medium\" src=\"http:\/\/leina.org\/wp\/wp-content\/uploads\/2017\/05\/18582401_10212038939822491_7062532702809778276_n-300x225.jpg\" alt=\"18582401_10212038939822491_7062532702809778276_n\" width=\"300\" height=\"225\" srcset=\"https:\/\/leina.org\/wp\/wp-content\/uploads\/2017\/05\/18582401_10212038939822491_7062532702809778276_n-300x225.jpg 300w, https:\/\/leina.org\/wp\/wp-content\/uploads\/2017\/05\/18582401_10212038939822491_7062532702809778276_n-768x576.jpg 768w, https:\/\/leina.org\/wp\/wp-content\/uploads\/2017\/05\/18582401_10212038939822491_7062532702809778276_n-510x382.jpg 510w, https:\/\/leina.org\/wp\/wp-content\/uploads\/2017\/05\/18582401_10212038939822491_7062532702809778276_n.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-25041\" class=\"wp-caption-text\">Dues alumnes de \u00abPlatges i rutes 365 dies\u00bb exposant conceptes relacionats amb el turisme cultural, a les intal\u00b7lacions de Vil\u00b7la Casals<\/p><\/div>\n<p>Finalment, han vist com El Vendrell i les platges de Sant Salvador, Coma-ruga i el Franc\u00e0s formen part dels Plans d&#8217;Actuaci\u00f3 2017 de la Costa Daurada, del Pla d&#8217;Estrat\u00e8gia de Turisme de la Generalitat de Catalunya i dels projectes de \u00abMarca Ciutat\u00bb que hi ha en vigor.<\/p>\n<p>La formaci\u00f3 relativa al <strong>m\u00e0rqueting en l\u00ednia<\/strong> s&#8217;ha centrat a definir el pla d&#8217;<em>ecommerce<\/em>: disseny, gesti\u00f3 i elements de log\u00edstica. S&#8217;hi ha treballat conceptes com ara: les <em>ota<\/em> (<em>online travel agencies<\/em>), presentacions pr\u00e0ctiques d&#8217;idees de negoci, WordPress (programari que permet crear blogs i p\u00e0gines web de manera senzilla), WooCommerce (aplicaci\u00f3 de WordPress que permet creat una botiga en l\u00ednia) i Prestashop (un plataforma <em>ecommerce<\/em> \u00fatil i r\u00e0pida per vendre virtualment).<\/p>\n<p>Podeu seguir-nos a Facebook: PlatgesiRutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercat tur\u00edstic i m\u00e0rqueting en l\u00ednia han estat les tem\u00e0tiques que s&#8217;han seguit els dies 23, 24 i 25 de maig dins del programa \u00abPlatges i rutes 365 dies\u00bb. El mercat tur\u00edstic ha consistit a fer un rep\u00e0s per la promoci\u00f3 tur\u00edstica que s&#8217;ha editat al Vendrell i que actualment s&#8217;est\u00e0 duent a terma al [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/posts\/25044"}],"collection":[{"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/comments?post=25044"}],"version-history":[{"count":0,"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/posts\/25044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/media\/25040"}],"wp:attachment":[{"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/media?parent=25044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/categories?post=25044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leina.org\/wp\/wp-json\/wp\/v2\/tags?post=25044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}